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全場(chǎng)大獎(jiǎng):LEGO之 PERISCOPE(潛望鏡)
作者:佚名 時(shí)間:2006-7-2 字體:[大] [中] [小]
除了想象,我們還能做什么?
最高妙的廣告不是把消費(fèi)者的腦子添滿,
而是布置了一條導(dǎo)火索,并在接觸你內(nèi)心的瞬間點(diǎn)燃它。
廣告已然拋出的球。你,接不接得?
Type Of Advertisement: Newspaper
Category: Entertainment & Leisure
Title: PERISCOPE
Advertiser: LEGO
Product or Service: LEGO CONSTRUCTION BLOCKS
Entrant Company: FCB JOHANNESBURG
Country: SOUTH AFRICA
Advertising Agency: FCB JOHANNESBURG
Country: SOUTH AFRICA
Creative Director: Brett Morris
Copywriter: Lance Vining
Art Director: Lance Vining/Charles Foley
Photographer: Gerard Turnely
Typographer: Lance Vining
Account Supervisor: Joanne Donald
Advertiser's Supervisor: Gavin Mansour